Hookup apps are killing their way into the dating industry, according to the app market research firm VMO.
The data firm’s new study finds that the number of users of these apps has risen from less than 10 percent in 2014 to nearly 10 percent today.
These apps have become the go-to apps for young people who are seeking companionship and connection with other people.
“The number of hookup app users in the United States has doubled in the past five years, and has risen by nearly 2 million in the last six months,” VMO CEO Robert Hirsch said in a statement.
“This rapid growth is a result of an epidemic of sexual harassment and assault against women in the workplace and on the dating scene.”
While the app industry is already facing pressure to increase the number and variety of its apps, this trend is only just beginning.
“There is a growing realization that hookup culture and the social norms surrounding it have reached epidemic proportions,” Hirsch told Business Insider.
“Many women and men in the dating world are looking for more personal connection and companionship with each other, but have turned to hookup and other similar apps as an alternative.
This is a very dangerous trend.”
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